I must be honest. This little scribble has nothing to do with the fact that, in a staggering loss of support of the democrat’s health care policies, Scott Brown – a Republican – won Teddy Kennedy’s seat in the U.S. Senate yesterday.

Well, almost nothing …

True, the fact that the most liberal state in our union just sent a conservative to Washington could be construed to mean that, “the times they are a changing”. And, we could see abortion activists turning the other cheek and terrorists calling to have tea with U.S. leaders.

But I digress; this is NOT my point…

Marketing and politics are a lot like romance.

Regardless of the business you’re in, you can’t improve on the products or service you offer your customers until you know what they like and dislike about what you’re doing now. The good news is that valuable information can be unearthed by asking your customers two simple questions:
How are we doing?
How can we get better?

Finding [...]