Filed Under Advertising, Internet Marketing, Uncategorized
According to a study by the Kaiser Family Foundation, as technology provides nearly 24-hour media access, as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth, according to a study released today by .
Today,
- 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time ‘media multitasking’ (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7½ hours.
The amount of time spent with media increased by an hour and seventeen minutes a day over the past five years, from 6:21 in 2004 to 7:38 today. And because of media multitasking, the total amount of media content consumed during that period has increased from 8:33 in 2004 to 10:45 today.
As this shift occurs it makes me wonder what impact not stopping to smell the roses may have on our children in the future. What do you think? Please share your thougts.
Karen
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