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	<title>Spectrum Design Site Blog &#187; Branding</title>
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		<title>Does Your Ad Seek Applause or Sales?</title>
		<link>http://spectrumdesignsite.com/Blog/2008/01/30/does-your-ad-seek-applause-or-sales/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/01/30/does-your-ad-seek-applause-or-sales/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 00:12:34 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[originality]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=38</guid>
		<description><![CDATA[As the super bowl approaches and advertisers belly up to present the intellectual bullion of their respective agencies creatives while the public prepares to be wowed and entertained I can&#8217;t help but wonder what we will see.
Will we see originality, sure.  Will we laugh, probably.
But the real question we should be asking ourselves is [...]


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