In his book, Minding the Store, Stanley Marcus shared that his father Herbert Marcus once said, “There is never a good sale for Neiman-Marcus unless it’s a good buy for the customer.” Stanley said “His business philosophy was repeated so many times it became an article of faith in my mind, and on numerous occasions [...]

You’ve registered your business, printed stationary, picked-up your business cards and are an expert in your field…but how will potential clients find you?
Or maybe you’ve just started a new job and you are responsible for bringing in new business.

So, where do you start?
Some people are lucky and their phones start ringing right away. Perhaps yours [...]

Regardless of the business you’re in, you can’t improve on the products or service you offer your customers until you know what they like and dislike about what you’re doing now. The good news is that valuable information can be unearthed by asking your customers two simple questions:
How are we doing?
How can we get better?

Finding [...]

Peter Drucker, perhaps one of the most influential management scholars of our time, once said, “A business has to make money, and a business has to make customers.” And businesses do this each day by creating and marketing things customers are willing to purchase.
This is the crux of the economic equation
However, far too [...]

I’m doing a little research for a book I am working on with a client of mine and I need your help.
The client’s book will be called “The Last Guru” and the goal is to address people’s most pressing problems in one book.
Dr. Harvey Goldstein a clinical psychologist and well-known hostage negotiator has read just [...]

As the super bowl approaches and advertisers belly up to present the intellectual bullion of their respective agencies creatives while the public prepares to be wowed and entertained I can’t help but wonder what we will see.
Will we see originality, sure. Will we laugh, probably.
But the real question we should be asking ourselves is [...]

Today I am working on getting my site some visibility by connecting to Technorati. If you haven’t stumbled upon Technorati yet you should take a look.
As a writer I am constantly having to perform research on a variety of topics. One week I may need to become an expert at Real Estate Investing [...]

I’m reading an interesting book called “The Magic of Thinking Big.” In this book the author David J. Schwartz discusses how people can benefit tremendously if they approach things differently both professionally, and personally.
Ultimately, how one chooses to spend their time makes all the difference in the world. It has an impact not only [...]