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	<title>Spectrum Design Site Blog &#187; Business Development</title>
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	<link>http://spectrumdesignsite.com/Blog</link>
	<description>Copywriting, Sales, Marketing and Business Development</description>
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		<title>How to Generate Leads &#8211; Part 2</title>
		<link>http://spectrumdesignsite.com/Blog/2010/10/05/how-to-generate-leads-part-2/</link>
		<comments>http://spectrumdesignsite.com/Blog/2010/10/05/how-to-generate-leads-part-2/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 14:00:42 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[
In his book, Minding the Store, Stanley Marcus shared that his father Herbert Marcus once said, &#8220;There is never a good sale for Neiman-Marcus unless it&#8217;s a good buy for the customer.&#8221; Stanley said &#8220;His business philosophy was repeated so many times it became an article of faith in my mind, and on numerous occasions [...]


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		<title>How To Generate Leads &#8211; Part 1</title>
		<link>http://spectrumdesignsite.com/Blog/2010/09/29/how-to-generate-leads-part-1/</link>
		<comments>http://spectrumdesignsite.com/Blog/2010/09/29/how-to-generate-leads-part-1/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 14:35:20 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=56</guid>
		<description><![CDATA[You&#8217;ve registered your business, printed stationary, picked-up your business cards and are an expert in your field&#8230;but how will potential clients find you?
Or maybe you&#8217;ve just started a new job and you are responsible for bringing in new business.

So, where do you start?
Some people are lucky and their phones start ringing right away. Perhaps yours [...]


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		<title>How to Look at Your Business Through the Eyes of Your Customer</title>
		<link>http://spectrumdesignsite.com/Blog/2010/01/09/how-to-look-at-your-business-through-the-eyes-of-your-customer/</link>
		<comments>http://spectrumdesignsite.com/Blog/2010/01/09/how-to-look-at-your-business-through-the-eyes-of-your-customer/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 18:56:32 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=16</guid>
		<description><![CDATA[Regardless of the business you’re in, you can’t improve on the products or service you offer your customers until you know what they like and dislike about what you’re doing now. The good news is that valuable information can be unearthed by asking your customers two simple questions:
How are we doing?
How can we get better?

Finding [...]


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		<title>Why What Your Customers Value Becomes Profit For You</title>
		<link>http://spectrumdesignsite.com/Blog/2008/05/09/the-customer-is-the-ultimate/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/05/09/the-customer-is-the-ultimate/#comments</comments>
		<pubDate>Fri, 09 May 2008 16:11:40 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Employee Development]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=54</guid>
		<description><![CDATA[Peter Drucker, perhaps one of the most influential management scholars of our time, once said, &#8220;A business has to make money, and a business has to make customers.&#8221;  And businesses do this each day by creating and marketing things customers are willing to purchase.
This is the crux of the economic equation 
However, far too [...]


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		<title>Can you do me a favor</title>
		<link>http://spectrumdesignsite.com/Blog/2008/01/31/can-you-do-me-a-favor/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/01/31/can-you-do-me-a-favor/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 23:32:18 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Self Help]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Adversity]]></category>
		<category><![CDATA[Emotional Control]]></category>
		<category><![CDATA[Goal Achievement]]></category>
		<category><![CDATA[Handling Stress]]></category>
		<category><![CDATA[Happiness]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Life Skills]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Obstacles]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Professional Success]]></category>
		<category><![CDATA[Prosperity]]></category>
		<category><![CDATA[Self-Esteem]]></category>
		<category><![CDATA[Strength]]></category>
		<category><![CDATA[Wealth]]></category>
		<category><![CDATA[Wisdom]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=39</guid>
		<description><![CDATA[I&#8217;m doing a little research for a book I am working on with a client of mine and I need your help.
The client&#8217;s book will be called &#8220;The Last Guru&#8221; and the goal is to address people&#8217;s most pressing problems in one book.
Dr. Harvey Goldstein a clinical psychologist and well-known hostage negotiator has read just [...]


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		<item>
		<title>Does Your Ad Seek Applause or Sales?</title>
		<link>http://spectrumdesignsite.com/Blog/2008/01/30/does-your-ad-seek-applause-or-sales/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/01/30/does-your-ad-seek-applause-or-sales/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 00:12:34 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[originality]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=38</guid>
		<description><![CDATA[As the super bowl approaches and advertisers belly up to present the intellectual bullion of their respective agencies creatives while the public prepares to be wowed and entertained I can&#8217;t help but wonder what we will see.
Will we see originality, sure.  Will we laugh, probably.
But the real question we should be asking ourselves is [...]


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		</item>
		<item>
		<title>Connecting To Technorati</title>
		<link>http://spectrumdesignsite.com/Blog/2008/01/28/connecting-to-technorati/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/01/28/connecting-to-technorati/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 16:57:21 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[correspondence]]></category>
		<category><![CDATA[feedreader]]></category>
		<category><![CDATA[feeds]]></category>
		<category><![CDATA[gain control]]></category>
		<category><![CDATA[spiders]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[visibility]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=33</guid>
		<description><![CDATA[Today I am working on getting my site some visibility by connecting to Technorati.  If you haven&#8217;t stumbled upon Technorati yet you should take a look.
As a writer I am constantly having to perform research on a variety of topics.  One week I may need to become an expert at Real Estate Investing [...]


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		</item>
		<item>
		<title>Why &#8220;Thinking Big&#8221; Will Get You Everywhere</title>
		<link>http://spectrumdesignsite.com/Blog/2007/11/13/hello-worldwhy-%e2%80%9cthinking-big%e2%80%9d-will-get-you-everywhere/</link>
		<comments>http://spectrumdesignsite.com/Blog/2007/11/13/hello-worldwhy-%e2%80%9cthinking-big%e2%80%9d-will-get-you-everywhere/#comments</comments>
		<pubDate>Tue, 13 Nov 2007 15:58:12 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[accomplish goals]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[David Schwartz]]></category>
		<category><![CDATA[destroy fear]]></category>
		<category><![CDATA[overcome challenges]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[the right attitude]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=1</guid>
		<description><![CDATA[I&#8217;m reading an interesting book called &#8220;The Magic of Thinking Big.&#8221;  In this book the author David J. Schwartz discusses how people can benefit tremendously if they approach things differently both professionally, and personally.
Ultimately, how one chooses to spend their time makes all the difference in the world. It has an impact not only [...]


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