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	<title>Spectrum Design Site Blog &#187; Business Growth</title>
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	<description>Copywriting, Sales, Marketing and Business Development</description>
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		<title>How to Look at Your Business Through the Eyes of Your Customer</title>
		<link>http://spectrumdesignsite.com/Blog/2010/01/09/how-to-look-at-your-business-through-the-eyes-of-your-customer/</link>
		<comments>http://spectrumdesignsite.com/Blog/2010/01/09/how-to-look-at-your-business-through-the-eyes-of-your-customer/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 18:56:32 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=16</guid>
		<description><![CDATA[Regardless of the business you’re in, you can’t improve on the products or service you offer your customers until you know what they like and dislike about what you’re doing now. The good news is that valuable information can be unearthed by asking your customers two simple questions:
How are we doing?
How can we get better?

Finding [...]


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		<title>Why What Your Customers Value Becomes Profit For You</title>
		<link>http://spectrumdesignsite.com/Blog/2008/05/09/the-customer-is-the-ultimate/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/05/09/the-customer-is-the-ultimate/#comments</comments>
		<pubDate>Fri, 09 May 2008 16:11:40 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Employee Development]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=54</guid>
		<description><![CDATA[Peter Drucker, perhaps one of the most influential management scholars of our time, once said, &#8220;A business has to make money, and a business has to make customers.&#8221;  And businesses do this each day by creating and marketing things customers are willing to purchase.
This is the crux of the economic equation 
However, far too [...]


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		<title>Does Your Ad Seek Applause or Sales?</title>
		<link>http://spectrumdesignsite.com/Blog/2008/01/30/does-your-ad-seek-applause-or-sales/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/01/30/does-your-ad-seek-applause-or-sales/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 00:12:34 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[originality]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=38</guid>
		<description><![CDATA[As the super bowl approaches and advertisers belly up to present the intellectual bullion of their respective agencies creatives while the public prepares to be wowed and entertained I can&#8217;t help but wonder what we will see.
Will we see originality, sure.  Will we laugh, probably.
But the real question we should be asking ourselves is [...]


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		<title>Connecting To Technorati</title>
		<link>http://spectrumdesignsite.com/Blog/2008/01/28/connecting-to-technorati/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/01/28/connecting-to-technorati/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 16:57:21 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[correspondence]]></category>
		<category><![CDATA[feedreader]]></category>
		<category><![CDATA[feeds]]></category>
		<category><![CDATA[gain control]]></category>
		<category><![CDATA[spiders]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[visibility]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=33</guid>
		<description><![CDATA[Today I am working on getting my site some visibility by connecting to Technorati.  If you haven&#8217;t stumbled upon Technorati yet you should take a look.
As a writer I am constantly having to perform research on a variety of topics.  One week I may need to become an expert at Real Estate Investing [...]


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