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	<title>Spectrum Design Site Blog &#187; Direct Marketing</title>
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	<description>Copywriting, Sales, Marketing and Business Development</description>
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		<title>Massachusetts voter revolt!  Forget to romance customers…and they&#8217;ll walk</title>
		<link>http://spectrumdesignsite.com/Blog/2010/01/20/massachusetts-voter-revolt-forget-to-romance-customers%e2%80%a6and-theyll-walk/</link>
		<comments>http://spectrumdesignsite.com/Blog/2010/01/20/massachusetts-voter-revolt-forget-to-romance-customers%e2%80%a6and-theyll-walk/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 20:19:23 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=69</guid>
		<description><![CDATA[I must be honest.  This little scribble has nothing to do with the fact that, in a staggering loss of support of the democrat’s health care policies, Scott Brown – a Republican – won Teddy Kennedy’s seat in the U.S. Senate yesterday.

Well, almost nothing …

True, the fact that the most liberal state in our union just sent a conservative to Washington could be construed to mean that, “the times they are a changing”.  And, we could see abortion activists turning the other cheek and terrorists calling to have tea with U.S. leaders.

But I digress; this is NOT my point...

Marketing and politics are a lot like romance.


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		<title>9 Ways To Start Your Copywriting Engine</title>
		<link>http://spectrumdesignsite.com/Blog/2008/04/01/9-ways-to-start-your-copywriting-engine/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/04/01/9-ways-to-start-your-copywriting-engine/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 16:50:23 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/2008/04/01/9-ways-to-start-your-copywriting-engine/</guid>
		<description><![CDATA[For some people writing can be about as enjoyable as chewing nails.  They sit down to create a sales letter&#8230;and nothing.
Their normally active, multi-tasking brain suddenly becomes as barren as the Mojave desert.
Not one babbling brook.
Not one fluffy bunny.
Not a cloud in the sky.
So how do you get started?  Well the first thing [...]


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		<title>Does Your Ad Seek Applause or Sales?</title>
		<link>http://spectrumdesignsite.com/Blog/2008/01/30/does-your-ad-seek-applause-or-sales/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/01/30/does-your-ad-seek-applause-or-sales/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 00:12:34 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[originality]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=38</guid>
		<description><![CDATA[As the super bowl approaches and advertisers belly up to present the intellectual bullion of their respective agencies creatives while the public prepares to be wowed and entertained I can&#8217;t help but wonder what we will see.
Will we see originality, sure.  Will we laugh, probably.
But the real question we should be asking ourselves is [...]


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		<title>Connecting To Technorati</title>
		<link>http://spectrumdesignsite.com/Blog/2008/01/28/connecting-to-technorati/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/01/28/connecting-to-technorati/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 16:57:21 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[correspondence]]></category>
		<category><![CDATA[feedreader]]></category>
		<category><![CDATA[feeds]]></category>
		<category><![CDATA[gain control]]></category>
		<category><![CDATA[spiders]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[visibility]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=33</guid>
		<description><![CDATA[Today I am working on getting my site some visibility by connecting to Technorati.  If you haven&#8217;t stumbled upon Technorati yet you should take a look.
As a writer I am constantly having to perform research on a variety of topics.  One week I may need to become an expert at Real Estate Investing [...]


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