In his book, Minding the Store, Stanley Marcus shared that his father Herbert Marcus once said, “There is never a good sale for Neiman-Marcus unless it’s a good buy for the customer.” Stanley said “His business philosophy was repeated so many times it became an article of faith in my mind, and on numerous occasions [...]

You’ve registered your business, printed stationary, picked-up your business cards and are an expert in your field…but how will potential clients find you?
Or maybe you’ve just started a new job and you are responsible for bringing in new business.

So, where do you start?
Some people are lucky and their phones start ringing right away. Perhaps yours [...]

I must be honest. This little scribble has nothing to do with the fact that, in a staggering loss of support of the democrat’s health care policies, Scott Brown – a Republican – won Teddy Kennedy’s seat in the U.S. Senate yesterday.

Well, almost nothing …

True, the fact that the most liberal state in our union just sent a conservative to Washington could be construed to mean that, “the times they are a changing”. And, we could see abortion activists turning the other cheek and terrorists calling to have tea with U.S. leaders.

But I digress; this is NOT my point…

Marketing and politics are a lot like romance.

Regardless of the business you’re in, you can’t improve on the products or service you offer your customers until you know what they like and dislike about what you’re doing now. The good news is that valuable information can be unearthed by asking your customers two simple questions:
How are we doing?
How can we get better?

Finding [...]

Peter Drucker, perhaps one of the most influential management scholars of our time, once said, “A business has to make money, and a business has to make customers.” And businesses do this each day by creating and marketing things customers are willing to purchase.
This is the crux of the economic equation
However, far too [...]

The blog went up, the posts began, and then I disappeared. So what happened?
Well, I had to shift gears momentarily and work on my internet marketing training goals. You see when I left the corporate sector with a commitment to hang my own shingle I had no idea what I didn’t know. [...]

As the super bowl approaches and advertisers belly up to present the intellectual bullion of their respective agencies creatives while the public prepares to be wowed and entertained I can’t help but wonder what we will see.
Will we see originality, sure. Will we laugh, probably.
But the real question we should be asking ourselves is [...]

Today I am working on getting my site some visibility by connecting to Technorati. If you haven’t stumbled upon Technorati yet you should take a look.
As a writer I am constantly having to perform research on a variety of topics. One week I may need to become an expert at Real Estate Investing [...]