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	<title>Spectrum Design Site Blog &#187; Marketing Tools</title>
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	<link>http://spectrumdesignsite.com/Blog</link>
	<description>Copywriting, Sales, Marketing and Business Development</description>
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		<title>How to Generate Leads &#8211; Part 2</title>
		<link>http://spectrumdesignsite.com/Blog/2010/10/05/how-to-generate-leads-part-2/</link>
		<comments>http://spectrumdesignsite.com/Blog/2010/10/05/how-to-generate-leads-part-2/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 14:00:42 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=122</guid>
		<description><![CDATA[
In his book, Minding the Store, Stanley Marcus shared that his father Herbert Marcus once said, &#8220;There is never a good sale for Neiman-Marcus unless it&#8217;s a good buy for the customer.&#8221; Stanley said &#8220;His business philosophy was repeated so many times it became an article of faith in my mind, and on numerous occasions [...]


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		<title>How To Generate Leads &#8211; Part 1</title>
		<link>http://spectrumdesignsite.com/Blog/2010/09/29/how-to-generate-leads-part-1/</link>
		<comments>http://spectrumdesignsite.com/Blog/2010/09/29/how-to-generate-leads-part-1/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 14:35:20 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=56</guid>
		<description><![CDATA[You&#8217;ve registered your business, printed stationary, picked-up your business cards and are an expert in your field&#8230;but how will potential clients find you?
Or maybe you&#8217;ve just started a new job and you are responsible for bringing in new business.

So, where do you start?
Some people are lucky and their phones start ringing right away. Perhaps yours [...]


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		<title>Massachusetts voter revolt!  Forget to romance customers…and they&#8217;ll walk</title>
		<link>http://spectrumdesignsite.com/Blog/2010/01/20/massachusetts-voter-revolt-forget-to-romance-customers%e2%80%a6and-theyll-walk/</link>
		<comments>http://spectrumdesignsite.com/Blog/2010/01/20/massachusetts-voter-revolt-forget-to-romance-customers%e2%80%a6and-theyll-walk/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 20:19:23 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=69</guid>
		<description><![CDATA[I must be honest.  This little scribble has nothing to do with the fact that, in a staggering loss of support of the democrat’s health care policies, Scott Brown – a Republican – won Teddy Kennedy’s seat in the U.S. Senate yesterday.

Well, almost nothing …

True, the fact that the most liberal state in our union just sent a conservative to Washington could be construed to mean that, “the times they are a changing”.  And, we could see abortion activists turning the other cheek and terrorists calling to have tea with U.S. leaders.

But I digress; this is NOT my point...

Marketing and politics are a lot like romance.


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		<title>How to Look at Your Business Through the Eyes of Your Customer</title>
		<link>http://spectrumdesignsite.com/Blog/2010/01/09/how-to-look-at-your-business-through-the-eyes-of-your-customer/</link>
		<comments>http://spectrumdesignsite.com/Blog/2010/01/09/how-to-look-at-your-business-through-the-eyes-of-your-customer/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 18:56:32 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=16</guid>
		<description><![CDATA[Regardless of the business you’re in, you can’t improve on the products or service you offer your customers until you know what they like and dislike about what you’re doing now. The good news is that valuable information can be unearthed by asking your customers two simple questions:
How are we doing?
How can we get better?

Finding [...]


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		<title>Why What Your Customers Value Becomes Profit For You</title>
		<link>http://spectrumdesignsite.com/Blog/2008/05/09/the-customer-is-the-ultimate/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/05/09/the-customer-is-the-ultimate/#comments</comments>
		<pubDate>Fri, 09 May 2008 16:11:40 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Employee Development]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=54</guid>
		<description><![CDATA[Peter Drucker, perhaps one of the most influential management scholars of our time, once said, &#8220;A business has to make money, and a business has to make customers.&#8221;  And businesses do this each day by creating and marketing things customers are willing to purchase.
This is the crux of the economic equation 
However, far too [...]


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		<title>Polishing Internet Marketing Skills</title>
		<link>http://spectrumdesignsite.com/Blog/2008/03/03/polishing-internet-marketing-skills/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/03/03/polishing-internet-marketing-skills/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 14:37:11 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[List Building]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[internet marketing center]]></category>
		<category><![CDATA[roz gardner]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/2008/03/03/polishing-internet-marketing-skills/</guid>
		<description><![CDATA[ The blog went up, the posts began, and then I disappeared. So what happened?
Well, I had to shift gears momentarily and work on my internet marketing training goals.  You see when I left the corporate sector with a commitment to hang my own shingle I had no idea what I didn&#8217;t know.  [...]


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		</item>
		<item>
		<title>Does Your Ad Seek Applause or Sales?</title>
		<link>http://spectrumdesignsite.com/Blog/2008/01/30/does-your-ad-seek-applause-or-sales/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/01/30/does-your-ad-seek-applause-or-sales/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 00:12:34 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[originality]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=38</guid>
		<description><![CDATA[As the super bowl approaches and advertisers belly up to present the intellectual bullion of their respective agencies creatives while the public prepares to be wowed and entertained I can&#8217;t help but wonder what we will see.
Will we see originality, sure.  Will we laugh, probably.
But the real question we should be asking ourselves is [...]


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		</item>
		<item>
		<title>Connecting To Technorati</title>
		<link>http://spectrumdesignsite.com/Blog/2008/01/28/connecting-to-technorati/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/01/28/connecting-to-technorati/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 16:57:21 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[correspondence]]></category>
		<category><![CDATA[feedreader]]></category>
		<category><![CDATA[feeds]]></category>
		<category><![CDATA[gain control]]></category>
		<category><![CDATA[spiders]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[visibility]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=33</guid>
		<description><![CDATA[Today I am working on getting my site some visibility by connecting to Technorati.  If you haven&#8217;t stumbled upon Technorati yet you should take a look.
As a writer I am constantly having to perform research on a variety of topics.  One week I may need to become an expert at Real Estate Investing [...]


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