Regardless of the business you’re in, you can’t improve on the products or service you offer your customers until you know what they like and dislike about what you’re doing now. The good news is that valuable information can be unearthed by asking your customers two simple questions:
How are we doing?
How can we get better?

Finding [...]

Peter Drucker, perhaps one of the most influential management scholars of our time, once said, “A business has to make money, and a business has to make customers.” And businesses do this each day by creating and marketing things customers are willing to purchase.
This is the crux of the economic equation
However, far too [...]

As the super bowl approaches and advertisers belly up to present the intellectual bullion of their respective agencies creatives while the public prepares to be wowed and entertained I can’t help but wonder what we will see.
Will we see originality, sure. Will we laugh, probably.
But the real question we should be asking ourselves is [...]