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	<title>Spectrum Design Site Blog</title>
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	<link>http://spectrumdesignsite.com/Blog</link>
	<description>Copywriting, Sales, Marketing and Business Development</description>
	<pubDate>Tue, 02 Feb 2010 15:35:45 +0000</pubDate>
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		<title>Massachusetts voter revolt!  Forget to romance customers…and they&#8217;ll walk</title>
		<link>http://spectrumdesignsite.com/Blog/2010/01/20/massachusetts-voter-revolt-forget-to-romance-customers%e2%80%a6and-theyll-walk/</link>
		<comments>http://spectrumdesignsite.com/Blog/2010/01/20/massachusetts-voter-revolt-forget-to-romance-customers%e2%80%a6and-theyll-walk/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 20:19:23 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Marketing Tools]]></category>

		<category><![CDATA[Direct Response Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=69</guid>
		<description><![CDATA[I must be honest.  This little scribble has nothing to do with the fact that, in a staggering loss of support of the democrat’s health care policies, Scott Brown – a Republican – won Teddy Kennedy’s seat in the U.S. Senate yesterday.

Well, almost nothing …

True, the fact that the most liberal state in our union just sent a conservative to Washington could be construed to mean that, “the times they are a changing”.  And, we could see abortion activists turning the other cheek and terrorists calling to have tea with U.S. leaders.

But I digress; this is NOT my point...

Marketing and politics are a lot like romance.


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		</item>
		<item>
		<title>How to Look at Your Business Through the Eyes of Your Customer</title>
		<link>http://spectrumdesignsite.com/Blog/2010/01/09/how-to-look-at-your-business-through-the-eyes-of-your-customer/</link>
		<comments>http://spectrumdesignsite.com/Blog/2010/01/09/how-to-look-at-your-business-through-the-eyes-of-your-customer/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 18:56:32 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
		
		<category><![CDATA[Business Development]]></category>

		<category><![CDATA[Business Growth]]></category>

		<category><![CDATA[Marketing Tools]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=16</guid>
		<description><![CDATA[Regardless of the business you’re in, you can’t improve on the products or service you offer your customers until you know what they like and dislike about what you’re doing now. The good news is that valuable information can be unearthed by asking your customers two simple questions:
How are we doing?
How can we get better?

Finding [...]


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		</item>
		<item>
		<title>Affiliate Marketing</title>
		<link>http://spectrumdesignsite.com/Blog/2009/05/13/affiliate-marketing/</link>
		<comments>http://spectrumdesignsite.com/Blog/2009/05/13/affiliate-marketing/#comments</comments>
		<pubDate>Wed, 13 May 2009 15:25:59 +0000</pubDate>
		<dc:creator>karen</dc:creator>
		
		<category><![CDATA[Affiliate Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=58</guid>
		<description><![CDATA[ Affiliate marketing is a great way to supplement your income.
What is affiliate marketing? Simply put it is earning a commission by promoting a product on the internet.
How does it work? Well, you sign-up as an affiliate with the company with a product you want to promote and they provide you with a unique id.. [...]


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		</item>
		<item>
		<title>Why What Your Customers Value Becomes Profit For You</title>
		<link>http://spectrumdesignsite.com/Blog/2008/05/09/the-customer-is-the-ultimate/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/05/09/the-customer-is-the-ultimate/#comments</comments>
		<pubDate>Fri, 09 May 2008 16:11:40 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
		
		<category><![CDATA[Business Development]]></category>

		<category><![CDATA[Business Growth]]></category>

		<category><![CDATA[Customer Relationship Management]]></category>

		<category><![CDATA[Customer Service]]></category>

		<category><![CDATA[Employee Development]]></category>

		<category><![CDATA[Lead Generation]]></category>

		<category><![CDATA[Marketing Tools]]></category>

		<category><![CDATA[Profit]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=54</guid>
		<description><![CDATA[Peter Drucker, perhaps one of the most influential management scholars of our time, once said, &#8220;A business has to make money, and a business has to make customers.&#8221;  And businesses do this each day by creating and marketing things customers are willing to purchase.
This is the crux of the economic equation 
However, far too [...]


Related posts:<ol><li><a href='http://spectrumdesignsite.com/Blog/2010/01/09/how-to-look-at-your-business-through-the-eyes-of-your-customer/' rel='bookmark' title='Permanent Link: How to Look at Your Business Through the Eyes of Your Customer'>How to Look at Your Business Through the Eyes of Your Customer</a> <small>Regardless of the business you’re in, you can’t improve on...</small></li></ol>

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		</item>
		<item>
		<title>Lexi&#8217;s Holding Down The Fort</title>
		<link>http://spectrumdesignsite.com/Blog/2008/04/04/lexis-holding-down-the-fort/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/04/04/lexis-holding-down-the-fort/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 13:17:03 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
		
		<category><![CDATA[Customer Service]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[physical therapy]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=52</guid>
		<description><![CDATA[Lexi my cute little Sheltie has been holding down the fort a lot lately.
Most of the time her job is to eat, sleep, chase the cats around and bark at anybody that shows-up at the door like the Fed Ex guy.
As my friends and family know, I have been spending more time than I would [...]


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		<item>
		<title>Recession Proofing Your Attitude</title>
		<link>http://spectrumdesignsite.com/Blog/2008/04/03/recession-proofing-your-attitude/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/04/03/recession-proofing-your-attitude/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 15:24:51 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
		
		<category><![CDATA[Personal Development]]></category>

		<category><![CDATA[Self Help]]></category>

		<category><![CDATA[Success]]></category>

		<category><![CDATA[accomplishment]]></category>

		<category><![CDATA[achievement]]></category>

		<category><![CDATA[the right attitude]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=47</guid>
		<description><![CDATA[I was listening to a new MP3 I bought recently,  How To Endure A Recession, by Fred Gleeck and Bob Bly the other day.
These marketing pros shared 16 practical tactics and strategies business owners can use to profit during a downturn in the economy. Some were cost saving measures and some were business generation [...]


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		</item>
		<item>
		<title>9 Ways To Start Your Copywriting Engine</title>
		<link>http://spectrumdesignsite.com/Blog/2008/04/01/9-ways-to-start-your-copywriting-engine/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/04/01/9-ways-to-start-your-copywriting-engine/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 16:50:23 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/2008/04/01/9-ways-to-start-your-copywriting-engine/</guid>
		<description><![CDATA[For some people writing can be about as enjoyable as chewing nails.  They sit down to create a sales letter&#8230;and nothing.
Their normally active, multi-tasking brain suddenly becomes as barren as the Mojave desert.
Not one babbling brook.
Not one fluffy bunny.
Not a cloud in the sky.
So how do you get started?  Well the first thing [...]


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		</item>
		<item>
		<title>Polishing Internet Marketing Skills</title>
		<link>http://spectrumdesignsite.com/Blog/2008/03/03/polishing-internet-marketing-skills/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/03/03/polishing-internet-marketing-skills/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 14:37:11 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Keyword Research]]></category>

		<category><![CDATA[List Building]]></category>

		<category><![CDATA[Marketing Tools]]></category>

		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Viral Marketing]]></category>

		<category><![CDATA[Affiliate Marketing]]></category>

		<category><![CDATA[Business Development]]></category>

		<category><![CDATA[internet marketing center]]></category>

		<category><![CDATA[roz gardner]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/2008/03/03/polishing-internet-marketing-skills/</guid>
		<description><![CDATA[ The blog went up, the posts began, and then I disappeared. So what happened?
Well, I had to shift gears momentarily and work on my internet marketing training goals.  You see when I left the corporate sector with a commitment to hang my own shingle I had no idea what I didn&#8217;t know.  [...]


Related posts:<ol><li><a href='http://spectrumdesignsite.com/Blog/2009/05/13/affiliate-marketing/' rel='bookmark' title='Permanent Link: Affiliate Marketing'>Affiliate Marketing</a> <small> Affiliate marketing is a great way to supplement your...</small></li></ol>

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		</item>
		<item>
		<title>Can you do me a favor</title>
		<link>http://spectrumdesignsite.com/Blog/2008/01/31/can-you-do-me-a-favor/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/01/31/can-you-do-me-a-favor/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 23:32:18 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
		
		<category><![CDATA[Books]]></category>

		<category><![CDATA[Business Development]]></category>

		<category><![CDATA[Leadership]]></category>

		<category><![CDATA[Personal Development]]></category>

		<category><![CDATA[Psychology]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[Self Help]]></category>

		<category><![CDATA[Success]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[Adversity]]></category>

		<category><![CDATA[Emotional Control]]></category>

		<category><![CDATA[Goal Achievement]]></category>

		<category><![CDATA[Handling Stress]]></category>

		<category><![CDATA[Happiness]]></category>

		<category><![CDATA[Health]]></category>

		<category><![CDATA[Life Skills]]></category>

		<category><![CDATA[Motivation]]></category>

		<category><![CDATA[Obstacles]]></category>

		<category><![CDATA[Persuasion]]></category>

		<category><![CDATA[Professional Success]]></category>

		<category><![CDATA[Prosperity]]></category>

		<category><![CDATA[Self-Esteem]]></category>

		<category><![CDATA[Strength]]></category>

		<category><![CDATA[Wealth]]></category>

		<category><![CDATA[Wisdom]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=39</guid>
		<description><![CDATA[I&#8217;m doing a little research for a book I am working on with a client of mine and I need your help.
The client&#8217;s book will be called &#8220;The Last Guru&#8221; and the goal is to address people&#8217;s most pressing problems in one book.
Dr. Harvey Goldstein a clinical psychologist and well-known hostage negotiator has read just [...]


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		</item>
		<item>
		<title>Does Your Ad Seek Applause or Sales?</title>
		<link>http://spectrumdesignsite.com/Blog/2008/01/30/does-your-ad-seek-applause-or-sales/</link>
		<comments>http://spectrumdesignsite.com/Blog/2008/01/30/does-your-ad-seek-applause-or-sales/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 00:12:34 +0000</pubDate>
		<dc:creator>Karen Callahan</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Business Development]]></category>

		<category><![CDATA[Business Growth]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Marketing Tools]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[Success]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Claude Hopkins]]></category>

		<category><![CDATA[Direct Response Marketing]]></category>

		<category><![CDATA[originality]]></category>

		<category><![CDATA[Rosser Reeves]]></category>

		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://spectrumdesignsite.com/Blog/?p=38</guid>
		<description><![CDATA[As the super bowl approaches and advertisers belly up to present the intellectual bullion of their respective agencies creatives while the public prepares to be wowed and entertained I can&#8217;t help but wonder what we will see.
Will we see originality, sure.  Will we laugh, probably.
But the real question we should be asking ourselves is [...]


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