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	<title>Spectrum Design Site Blog</title>
	<link>http://spectrumdesignsite.com/Blog</link>
	<description>Copywriting, Sales, Marketing and Business Development</description>
	<lastBuildDate>Tue, 05 Oct 2010 14:00:42 +0000</lastBuildDate>
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		<title>How to Generate Leads &#8211; Part 2</title>
		<description><![CDATA[
In his book, Minding the Store, Stanley Marcus shared that his father Herbert Marcus once said, &#8220;There is never a good sale for Neiman-Marcus unless it&#8217;s a good buy for the customer.&#8221; Stanley said &#8220;His business philosophy was repeated so many times it became an article of faith in my mind, and on numerous occasions [...]


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		<link>http://spectrumdesignsite.com/Blog/2010/10/05/how-to-generate-leads-part-2/</link>
			</item>
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		<title>How To Generate Leads &#8211; Part 1</title>
		<description><![CDATA[You&#8217;ve registered your business, printed stationary, picked-up your business cards and are an expert in your field&#8230;but how will potential clients find you?
Or maybe you&#8217;ve just started a new job and you are responsible for bringing in new business.

So, where do you start?
Some people are lucky and their phones start ringing right away. Perhaps yours [...]


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		<link>http://spectrumdesignsite.com/Blog/2010/09/29/how-to-generate-leads-part-1/</link>
			</item>
	<item>
		<title>Will entertainment media stop kids from smelling the roses?</title>
		<description><![CDATA[According to a study by the Kaiser Family Foundation, as technology provides nearly 24-hour media access, as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth, according to a study released today by .
Today,

8-18 year-olds devote an average of [...]


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		<link>http://spectrumdesignsite.com/Blog/2010/06/10/will-entertainment-media-stop-kids-from-smelling-the-roses/</link>
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		<title>Massachusetts voter revolt!  Forget to romance customers…and they&#8217;ll walk</title>
		<description><![CDATA[I must be honest.  This little scribble has nothing to do with the fact that, in a staggering loss of support of the democrat’s health care policies, Scott Brown – a Republican – won Teddy Kennedy’s seat in the U.S. Senate yesterday.

Well, almost nothing …

True, the fact that the most liberal state in our union just sent a conservative to Washington could be construed to mean that, “the times they are a changing”.  And, we could see abortion activists turning the other cheek and terrorists calling to have tea with U.S. leaders.

But I digress; this is NOT my point...

Marketing and politics are a lot like romance.


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		<link>http://spectrumdesignsite.com/Blog/2010/01/20/massachusetts-voter-revolt-forget-to-romance-customers%e2%80%a6and-theyll-walk/</link>
			</item>
	<item>
		<title>How to Look at Your Business Through the Eyes of Your Customer</title>
		<description><![CDATA[Regardless of the business you’re in, you can’t improve on the products or service you offer your customers until you know what they like and dislike about what you’re doing now. The good news is that valuable information can be unearthed by asking your customers two simple questions:
How are we doing?
How can we get better?

Finding [...]


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		<link>http://spectrumdesignsite.com/Blog/2010/01/09/how-to-look-at-your-business-through-the-eyes-of-your-customer/</link>
			</item>
	<item>
		<title>Affiliate Marketing</title>
		<description><![CDATA[ Affiliate marketing is a great way to supplement your income.
What is affiliate marketing? Simply put it is earning a commission by promoting a product on the internet.
How does it work? Well, you sign-up as an affiliate with the company with a product you want to promote and they provide you with a unique id.. [...]


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		<link>http://spectrumdesignsite.com/Blog/2009/05/13/affiliate-marketing/</link>
			</item>
	<item>
		<title>Placement Intelligence</title>
		<description><![CDATA[







Easily                    Search the Top 10 to 1,000 Results in Google, Yahoo and Bing for Placement 




Opportunities…Including                    Adwords [...]


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		<link>http://spectrumdesignsite.com/Blog/2009/01/08/107/</link>
			</item>
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		<title>Why What Your Customers Value Becomes Profit For You</title>
		<description><![CDATA[Peter Drucker, perhaps one of the most influential management scholars of our time, once said, &#8220;A business has to make money, and a business has to make customers.&#8221;  And businesses do this each day by creating and marketing things customers are willing to purchase.
This is the crux of the economic equation 
However, far too [...]


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		<link>http://spectrumdesignsite.com/Blog/2008/05/09/the-customer-is-the-ultimate/</link>
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		<title>Lexi&#8217;s Holding Down The Fort</title>
		<description><![CDATA[Lexi my cute little Sheltie has been holding down the fort a lot lately.
Most of the time her job is to eat, sleep, chase the cats around and bark at anybody that shows-up at the door like the Fed Ex guy.
As my friends and family know, I have been spending more time than I would [...]


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		<link>http://spectrumdesignsite.com/Blog/2008/04/04/lexis-holding-down-the-fort/</link>
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		<title>Recession Proofing Your Attitude</title>
		<description><![CDATA[I was listening to a new MP3 I bought recently,  How To Endure A Recession, by Fred Gleeck and Bob Bly the other day.
These marketing pros shared 16 practical tactics and strategies business owners can use to profit during a downturn in the economy. Some were cost saving measures and some were business generation [...]


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		<link>http://spectrumdesignsite.com/Blog/2008/04/03/recession-proofing-your-attitude/</link>
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