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The Rainmaker Report

"57 Marketing Techniques Proven To Boost Your Bottom Line in 6 Weeks or Less!"

• Practical advice on what works in direct response marketing.
• Copywriting techniques proven to boost your marketing campaign results.
• Business development strategies you can use to land and retain high-value clients.
  
  

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Account Development

• Clued In, Lewis Carbone
• Firms of Endearment, Sisodia, Wolfe, Sheth
• Key Account Management, Peter Cheverton
• The Seven Keys To Managing Strategic Accounts, Sallie Sherman, Joseph Sperry and Samuel Reese
• The Mirage of Global Markets, David Arnold

Advertising

• Reality In Advertising, Rosser Reeves
• My Life In Advertising & Scientific Advertising, Claude Hopkins
• Breakthrough Advertising, Eugene Schwartz
• Ogilvy On Advertising, David Ogilvy
• Confessions of an Advertising Man, David Ogilvy
• The Little Blue Book of Advertising, Steve Lance & Jeff Woll
• Hey Whipple, Squeeze This, Sullivan
• Cutting Edge Advertising, Jim Aitchison

Copywriting

• Tested Advertising Methods, John Caples
• The Copywriter’s Handbook, Bob Bly
• Write on Target, Donna Baier Stein and Floyd Kenske
• The Robert Collier Letter Book, Robert Collier
• How To Write A Good Advertisement, Victor O. Schwab
• Advertising Secrets of the Written Word, Joe Sugarman
• The Well Fed Writer: Back For Seconds, Peter Bowerman

Direct Marketing

• Sure-Fire Direct Response Marketing, Russell M. Kern
• 2,239 Tested Secrets for Direct Marketing Success, Denny Hatch and Don Jackson
• The SRDS Direct Marketing List Source
• Directory of Major Mailers, Target Marketing Group
• Successful Direct Marketing Methods, Bob Stone and Ron Jabobs

Grammar, Style and other word books

• Sin and Syntax, Constance Hale
• The Associated Press Stylebook, Associated Press
• The Chicago Manual of Style, The University of Chicago Press Staff
• The Synonym Finder, J.I.Rodale
• Words That Sell, Richard Bayan
• More Words That Sell, Richard Bayan

Internet Marketing

• The Ultimate Guide To Google Adwords , Perry Marshall and Bryan Todd

Mail Order

• Marketing Secrets of a Mail Order Maverick, Joe Sugarman
• The Seven Steps To Freedom II, Ben Suarez

Marketing

• Crossing The Chasm, Geoffrey A. Moore
• Building Brand Identity, Lynn B. Upshaw
• Guerilla Marketing, Jay Conrad Levinson
• The 22 Immutable Laws of Marketing, Al Ries & Jack Trout
• Marketing and the Bottom Line, Tim Ambler
• Think Two Products Ahead, Ben Mack
• Six Sigma For Marketing Processes, Creveling, Hambleton & McCarthy
• Hitting The Sweet Spot, Lisa Fortini-Campbell, Ph.D.

Motivational

Sales/Persuasion

• The Psychology of Persuasion, Robert B. Cialdini, Ph.D.
• Spin Selling, Neil Rackham
• Major Account Sales Strategy, Neil Rackham

Quest for the best

• Quest for the Best, Stanley Marcus
• Minding The Store, Stanley Marcus

Wealth

• The Lazy Man’s Way To Riches, Joe Karbo

Writing

• Story, Robert McKee
• On Writing, Stephen King
• We, Me, Them & It, How To Write Powerfully For Business, John Simmons
• Storyteller, Christina Baldwin
• Writing Feature Stories, Matthew Ricketson