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“Would you like to land premium clients, trigger lifetime loyalty, and catapult sales?"

For many organizations, landing clients and creating effective marketing campaigns that consistently generate profitable response rates and keep customers satisfied…can be challenging.

If you’re interested in creating campaigns like these you may value the skills of a Veteran Copywriter, Rainmaker, and Marketing Strategist. I'm Karen Callahan and I’ve been working with global clients developing sales and marketing strategies and launching campaigns for over two decades.

My speciality is assisting sophisticated private and public sector marketing departments and ad agencies in creating persuasive copy and producing effective marketing tools. When we work together...

I can help you...

• Book double-digit growth by improving the response rates of your sales letters, direct mail packages, teleselling scripts, email, and ads.
• Skyrocket your overall profitability by improving the impact of your sales tools, ezines, press materials, case studies, and white papers.
• Siphon market share from your competitors by improving the conversion rates of your websites, landing pages, banners and microsites.

After twenty-three years of leading strategic negotiations, global client development, copy design, and working in the marketing trenches for a variety of hot shot clients at American Express, I’m now freelancing for businesses and agencies like yours…using my skills to improve marketing campaigns by writing copy that persuades prospects to spend... and spend big!

"Billions in new revenue for American Express and I can do it for you too!"

If you’re a serious marketer interested in generating measureable results and need a professional, commercial copywriter with hands-on marketing experience then I am the solution for you.

Some of the campaigns I have worked on have delivered remarkable results:

A mass transit marketing campaign I worked on blew away all of our expectations generating a whopping 420% response rate.

A Federal Government Agency contract I landed continues to book $1.2 billion annually.

A website sales letter I wrote delivered 200 new customers to my client before his marketing campaign even launched.

One client I worked with ended-up being profiled on the front page of a major newspaper and was interviewed many times after a reporter read the sales letter I wrote about him and his product for one of his websites.  He is now the "go to" guy for observations on the state of the Real Esate industry in his market.

A home improvement retailer acquisition delivered $80mm annually for a client.

As my client, you can hire me to write copy, create marketing materials, manage client relationships, land clients or provide consulting services. I’ve transformed marketing campaigns, and landed literally thousands of new customers for clients. Not just small fry either. I’ve worked with clients both large and small including …

Fortune 100 organizations

I've worked with the U.S. Department of the Treasury, Marriott, Shubert Theaters, AOL, USPS, Time Warner, The NBA, The Washington Post, Tiffany, LVMH, The New York Yankees, Gannett, Washington D.C. Convention and Visitors Bureau, QVC, T.J. Maxx, IKEA, The Greenbrier, and thousands of other companies! To see a larger list of clients, check out the client tab on this website or give me a call.

Am I right for you?

Well, that depends.

Specifically, I collaborate with general, direct response, and interactive agencies, businesses, associations, and government entities interested in creating persuasive copy, landing big accounts, applying fresh thinking to campaigns, and providing solutions to their clients that maximize results and reduce turnover.

Lately, due to all the corporate downsizings, there has been increased demand for my services. In order to provide clients the quality of service they deserve, I limit the number of jobs I take each month so I can give each customer the individual, quality attention they deserve.

To see what I can do for you...

• Visit the portfolio or case study pages on this website and you will see the type of marketing campaigns I've launched and better understand what I can make happen for you.
• Or, go to the services page for an overview of the services I provide clients.
• And, before you leave don't forget to request your copy of my latest, FREE report:
  “57 Proven Marketing Techniques Proven to Boost Your Bottom Line in Six Weeks or Less”.
• When you sign-up for this valuable report you will also receive a complimentary monthly subscription to the Rainmaker Report. This monthly report shares strategies you can use in your own business to land premium clients, keep them happy, and shares tricks the pros use to create powerful communications materials.

Ready to get started now? Give me a ring or email me so we can start growing your business today !

If you’re ready for cutting-edge sales copy, a break-through marketing campaign, creative concepting, or consulting services go ahead and contact me today!

Karen Callahan, MBA, CPC
Rainmaker, Copywriter and Business Development Strategist

P.S. If you are truly interested in improving the response rates of your marketing efforts and are ready to work with a proven, results-driving copywriter and marketing maverick, contact me today! We can talk about your needs and work together to come-up with a plan designed to achieve your business objectives.

To learn more about my background, go to my bio page and you can
learn a little more about my education and professional experience.