Spectrum Design Site

When you work with me you don’t have to gamble. You not only get a powerful copywriter, you get an experienced marketer who has worked directly with clients developing strategy, negotiating contracts, and creating campaigns and delivering breakthrough results for over 25 years.

Superior results are the norm

My clients will tell you my unique approach to business problems have delivered results far in excess of their expectations. Whether I deliver client development, executive negotiations, business strategy, copy concepting and development, or entire marketing campaigns they rave about the value of what they received in exchange for their investment.

Another big benefit is you won’t need to spend your valuable time explaining marketing to me. Over the course of my career I have created campaigns, negotiated contracts, designed strategies, and developed clients from just about every industry category that exists and in just about every form of communications.

When you work with me you will not only be working with a seasoned veteran who knows how to market but someone who is proud to say she follows through on her commitments. You will have your project returned – on time, on budget, and on target. You have my promise.

Here’s what some of my previous clients say about me…

Karen has the sales and client development skills to either lead a small business to become big or to start selling battleships to the Navy for $1 billion each!

Rick Crooker,
Partner,
The Janus Group

“Her breakthrough-thinking, novel use of existing ideas, and new approaches, improved our business performance contributing a double-digit increase in revenues.”

Robert Marshall,
Director of Management,
American Express Company

“I have known Karen for more than ten years. She is an extraordinary negotiator with an uncommon gift for analyzing business situations and then crafting unique options that serve all interests.”

Harvey Goldstein,
President,
The Halengroup

“The sales letter Karen wrote for my website was so good a reporter wrote an article about my business and I was featured on the front page of the Charlotte Observer. I received over 200 new clients before the official launch of my marketing program”

Scott Patterson,
President,
Greenlight Properties

"Working with you for over five years was an amazing experience; you are one of the smartest marketing executives I have ever worked with. You are creative and full of energy. You could easily sell ice to an Eskimo!

Your quick thinking successfully launched our products to market, under budget and ahead of schedule. I especially appreciated your effective leadership; you can lead any team to sales excellence!"

Elizabeth Blakeman,
Vice President,
Indirect Sales Channel,
American Express Company

“The copy editing job Karen just completed for my current book was absolutely fabulous! I would recommend her for any writing project. She is accurate, fast, and creative. Thanks Karen!”

Michael Botts,
President,
Deuteronomy 28

“In the time that I worked with Karen, she was always an inspirational leader. It was clear that she had a strong vision of where she wanted her team to go, and yet she was able to give her people the freedom and flexibility to drive their results and grow as individuals themselves. Karen took me from strength to strength, perhaps giving me the most ability to grow as a leader that I have ever had.”

Asad Ahmed,
Managing Director,
Starwood Hotels & Resorts

“What I loved most about working with Karen is that she made my job easier by being open to suggestions, pleasant to work with, and it helps that she's a great communicator, of course. Her sole interest was creating the best website out there.”

Maria Nozza,
President,
My Graphics Notebook

“I have been fortunate to work with Karen Callahan on many marketing and sales efforts for American Express. She is a person who understands the trends, capitalizes on effective partnerships, and executes all responsibilities with quality and precision. She listens to her customers, then converts those ideas into plans, and takes action to complete them to achieve your goals.”

Jean Austin,
Director of Management,
American Express Company

“I found Karen to be especially strong with customers. She is excellent at building rapport and finding a connection so that meetings went from a typical 'sales call' to more of a collaborative planning session, engaging the customer at every level.”

Asad Ahmed,
Managing Director,
Starwood Hotels & Resorts

I’d like to exceed your expectations, too. Here are 3 easy ways to take advantage of my expertise:

Request your copy of my complimentary report. “57 Proven Marketing Techniques That Will Boost Your Bottom line in 6 Weeks or Less ” Don’t spend another marketing dollar until you’ve read this report.

Schedule a project now or refer a new client to me that schedules one and receive a limited time, special discount on your next copywriting project – A valuable offer and an easy way to test my services without breaking the bank.

Ready to discuss a project? Contact me today!